Give visitors a positive experience when they're
at your web site

Provide them with original content and free things. They'll tell all of their friends about it. You could also persuade them to tell their friends about it by starting an affiliate program. It could pay per sale, per click or per lead.

Share customers with other businesses that have the same target audience. Offer their product to your customers if, in exchange, they do the same for you. For example, if your business is selling toys, you could cross-promote a business that sells kids’ games. You both have a similar target audience.

Use a handwritten letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and publish the ad on your web page. Adding a personal touch will always increase your sales. If you don't want to write the whole letter by hand, you could just put your signature at the end.

Publish a list of famous and respected customers who have bought from you on your ad copy. People will think that if these people bought from you, they should also trust your business and purchase your products. Make sure to get their permission first. For example, you could say, “Here is a list of some of our most valued customers:…”

Show ‘before’ and ‘after’ photos for your products on your web page copy. Show the problem picture and then beside it, show the picture of how the problem was resolved when they used your product. This will give your prospects a clearer mental image of the possible benefits of using your product.

Include an article or review which has been written about you or your business with your ad copy. This will show people that your business is respected and will increase your credibility. You could include the full review, an excerpt of it or link to the reviewer’s web site.

When you offer free bonuses in your ad copy, also list the dollar value beside each bonus. People will feel they're getting a good deal and it will increase the value of your product. For example, you could say "Bonus 1# Free Internet Advertising E-book Valued at $47!"

Hire a famous person to endorse your product or service. Make sure the person is well-known to your target audience. Include their picture and statements in your ad copy. Using a picture endorsement is more powerful because it shows the endorser likes your product enough to show his or her face.

Include your own picture in your ad copy. This will show people that you're not hiding behind your ad copy and will increase their trust. Also, include your contact information below the picture and a brief statement or quote. If you feel adventurous, you could include an online audio sound bite or video clip of yourself.